Integrated supply chain, to enter the B2C, Ma in the "online" continue to push aggressively on their own dominance, he has set for the next Wal-Mart for an enemy.
"Ma in June hit the punch, and its influence will go beyond acquisition of Yahoo!" Internal Alibaba let the wind, words in the middle staff undisguised passion and impulse. It is reported that Ma will get through all this change can open up the link, Ali has accomplished the integration of business systems let each under the command of a huge machine Alibaba truly indispensable and gear, but this huge machine for the entire business , not just e-commerce has brought an unprecedented shock.
Shock may come from? Ma dismantling the empire: the production by Alibaba platform to complete the purchase of products and raw materials; sales through online stores Taobao platform to complete construction and implementation of online marketing; marketing through Yahoo bid, 3721 to help SMEs low-cost network marketing; payment, the payment by the payment of treasure to achieve integrity; management, have recently released an online customer management software.
Analysys International analyst Qu Pan said: "The e-commerce in supply chain performance is actually B2B2C form, the whole supply chain is to create added value to the value realized from the process, if Alibaba from the production, distribution to the retail terminal Full integration of resources, will greatly enhance its service capabilities, and opportunities for high value-added services. but Alibaba is trying to become the integrator of supply chain resources. "
Wal-Mart's ambition to challenge Ma
I do not know since when, Ma provocative slogan has changed from "beat eBay" into "the biggest rival Wal-Mart," the. But Ma's ambitions in the business field, compared with Yahoo's search and portal, people seem to have more confidence. There are indications that resources are being integrated supply chain, Ma to build China's online Wal-Mart.
According to reliable sources, Alibaba is working with a well-known global giants hardware production in close contact, consider making it a global provider of software and hardware industrial chain providers integrated into the Alibaba business 骞冲彴, creating Gengweikuaijie smooth the The new industrial chain. Before that Alibaba has been with Intel in the mobile e-commerce reached a strategic partnership, this giant is not difficult to guess the name of taboo.
Jian Hang Jin, vice president of Alibaba, said publicly: "From the early days of simply providing information flow, to the introduction of Alipay to provide cash flow, and the introduction of trade links and provide real-time communications Taobao Wangwang business, Alibaba has become a collection of information flow, capital flow , communications and other functions in an e-commerce platform, but this platform to achieve from the meet at alibaba to work at alibaba changes, but also to customers from supply chain management to customer resource management, including a set of customer management software . "
Since April, Ma has frequently managed with a number of domestic and foreign software companies negotiate plans with IBM, UF and Kingdee with the introduction of tailor-made for the Alibaba including supply chain management, ERP, CRM, financial software, etc., full range of e-business process solutions. Desire to integrate customer's entire supply chain, to its capital flow, information flow and logistics have moved Alibaba platform. Alibaba Alibaba's customers will create their own organization structure, in which the platform to manage their own information and resources, this track orders, arranged before, during and after the marketing plan.
In fact, in order to implement business process reengineering plan, the company was already made as early as the beginning of this year, a series of bedding. The original 13 offices across the country have combined to adjust for the Canton, North and Central three regional offices, while no longer around to their offices, remote offices directly, but instead set up based on local region company in order to enhance control of the regional market capacity, fast response speed to improve branch. Originally based in Hangzhou, the integrity to take telephone communications products sold into the local branch of the marketing system. Meanwhile, in March this year, Alibaba will be applied to the security of payment instruments Taobao "Alipay" Alibaba grafted to the integrity of the system.
Analysys International says, Alibaba launched supply chain management, aimed at providing customers through business process outsourcing services and system services online, depth to the company's core business processes, access from the corporate procurement and distribution processes to the supply chain upstream and downstream resources. At the same time, more collection of supply chain system will also help in Alibaba platform to a more large-scale electronic markets, creating a positive feedback, in turn, enable enterprises to more integrated supply chain resources.
Imperial expansion into B2C
While the business process reengineering, systems into B2C Ali's footsteps getting closer. Although Ma is still ambiguous attitude of the outside, but the integrated supply chain resources, B2C is the general trend.
Now, the whole operation chain, many companies began to migrate to the Alibaba platform, for example, household appliances industry, Haier, Galanz, the apparel industry's NIKE, Metersbonwe,
Loncin motorcycle industry and so have more cooperation and Alibaba. Zhejiang Yongkang region 70% of local businesses through procurement and export of Alibaba, has now become the world's largest supplier of scooters. Some manufacturers have been ready to move on Alibaba, "Taobao" deal directly with customers, Taobao, Alibaba has specially opened a hot commodity purchase zone Alibaba, Taobao, Alibaba buyers can go directly to purchase.
"Alibaba into the B2C, the shock will bring the industry is staggering, even line of country the U.S. would feel threatened," according to insiders Alibaba, Haier and other enterprises have been prepared on B2C Alibaba attempt, which appliance manufacturers will save the United States and other countries to pay 15% of the terminal stores the profits. Although people's spending habits led to the Internet to buy goods there are still major psychological barrier, but think of those in the mall were optimistic about the large items have become consumers in the online final, which will be how much of the irony! Of course, companies will have their own online store, but as in reality there are shops, also has a variety of channels, as there is no conflict. Operate the mouse from a broad array of commodities than on price, instead of sliding thin legs to really shop around, it is indeed attractive to consumers.
While the enterprise concerned, Alibaba's Taobao by manufacturers shop, direct communication with consumers, using Ali's management software is more convenient to grasp the market demand, inventory adjustments can be done in a timely manner. But also can save shop online transactions, and other aspects of human cost. B2C model similar to the traditional need to invest heavily in the establishment of warehousing, distribution centers, intermediate costs significantly, and profit can only be maintained at about 5%. The online mode is not there B2C logistics, distribution, payment and other bottlenecks, reduce intermediate links, lower operating costs. Meanwhile, the direct delivery by suppliers product is easy to enhance the quality of supervision and management of life as fake and inferior quality products - and Wal-How similar!
As its largest rival, was TOM, Tencent enveloped the eBay acquisition rumors eBay, though have not join the Ma discernment, but high-profile war eBay eBay is increasingly intense competition. Yongle Appliance settled following the recent eBay after eBay, Skyworth is also open out on eBay eBay Express eBay direct route. The SATURDAY shoe store, CJW brand watches, Lining monopoly, Benet-ton monopoly fashion brands have quietly stationed. There are indications that refuses to let go of the eBay eBay are also implementing some new ideas Sharu B2C market.
A scrambling for the undercurrent is flowing passion. Can imagine, sunny summer, with the Alibaba business process reengineering, the expansion of empire, B2C cause uncertainty, the shock of domestic e-commerce offers to the world will be more mad.
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